Announcing the Second Annual Lokai Run: A Virtual Run for Hope

September 9th, 2021

Participants to make their footsteps count by choosing a cause that is meaningful to them.

NEW YORK - July 20, 2021 - Lokai, the socially responsible lifestyle brand best known for its bracelets infused with water from Mt Everest and mud from the Dead Sea that remind the wearer to find balance, has opened registration for its second annual Lokai Run. This Virtual Run for Hope will invite participants across the U.S. to run a 5k anytime, anywhere on the day of October 2nd, 2021. Whether an experienced marathoner or first-time racer, each participant will be able to make their footsteps count by having 50% of their $50 registration fee donated to the charitable cause of their choosing.

Giving back is at the heart of Lokai’s mission of helping people find balance - staying humble through life’s highs and hopeful through the lows - and the Virtual Run for Hope represents another way for Lokai circle members to support causes that are meaningful to them.

Participants will have the opportunity to build their own teams to run for a specific cause. For the team with the greatest number of registrants, Lokai will feature the winners on Lokai’s social media platforms and provide the team leader with a special prize pack.

“We are so excited to give our Lokai community another channel to support our amazing charity partners, especially knowing how challenging this year has been for many individuals and non-profit organizations”, says Steven Izen, Founder and CEO of Lokai. “Staying hopeful is at the core of who we are as a brand, and what better way to do so than by giving back while participating in a virtual run to bring the Lokai Circle together and to feel more connected.”

Brand partners for the Lokai Run include: USA Track & Field, Elements Drinks, Hyperice, Yeti and cbdMD.

In addition to the automatic $25 charitable donation, runners will receive a Lokai Run “race kit” in the mail prior to the event, which will include: 

  • Exclusive Lokai Run 2021 Bracelet
  • Official Lokai Run 2021 T-Shirt
  • Product samples and discount offers from event partners including:
    • USA Track & Field
    • Hyperice
    • cbdMD
    • Elements Drinks

Registration is now open here. Bracelet and t-shirt images are here and social photography is here.